The company was originally founded in 1989 under JSJ Enterprise Co., Ltd., launching its own clothing brand, Susi Dee, in Los Angeles, California. In 1992, the company expanded operations to Thailand under Point Image (Thailand) Co., Ltd., and later, in 1998, established an American Buying Office in Los Angeles. By 2015, all entities were consolidated into a holding company, Mstar Holding Inc. Operating as a global buying office, the company provides sourcing and procurement services for major U.S. retail chains, including Walmart, Kroger, Costco, Target, Kohl’s, and Macy’s, while also working with leading international brands such as Polo Ralph Lauren, Disney, and Warner Bros. Today, our American Buying Service employs more than 200 staff worldwide. Recognizing the decline of traditional brick-and-mortar retail and the rapid rise of e-commerce, the company expanded in 2010 to support online businesses with marketing, product formulation, and logistics services. This expansion was designed to help international online retailers reduce freight costs while boosting sales in the U.S. market.
In addition, the company has developed strategies to help overseas manufacturers build their own branded products and sell directly to major retail chains—bypassing intermediaries. This approach enables manufacturers to increase sales, cut shipping costs, and compete more effectively with U.S. importers by offering superior service. American Buying Service is dedicated to assisting companies in expanding into the U.S. market and expanding their global presence. If your business is ready to take the next step and establish its brand worldwide, we are here to support you.